Revamping E-Commerce Experience

A digital transformation project was done for a skincare company to optimize the UX/UI of their e-commerce website. Tasks included conducting a survey of potential customers (who did not purchase from the website), data analytics for website responsiveness, decluttering the website, redesigning some pages to improve the user experience. By implementing responsive design, enhancing navigation, and reducing page load times the company halved its bounce rate from 60% to 30% and were able to improve the average session duration from 1.5 minutes to about 3 minutes. The project increased annual revenue by INR 55 lacs and an improved website ranking in Google Analytics.