Your cart is currently empty!
Consulting
See Benchmark in Action
Browse real-world caselets that showcase how Benchmark Six Sigma has helped organisations solve critical problems, reduce costs, boost efficiency, and drive results.
Use the filters below to explore by industry or solution area. Each caselet highlights a challenge, our approach, and the impact delivered.
🔍 Select a category to explore what’s possible for your organisation.
Caselet Filters
-
Sales & Marketing > Customer Feedback and Insights
Optimizing Customer Conversions
A customer journey mapping project was done for a leading online beauty retailer to improve the conversion rate of website visitors. Key activities included identifying key customer personas, mapping their respective journeys across all touchpoints, identifying customer drop points and optimize interactions at these drop points. Successful completion of the project resulted in an annual benefit of $1.3 million USD by improving the conversion rate from 1.8% to 3.1% and by reducing the cart abandonment rate from 68% to 52%.
-
Digital Transformation > Digital Marketing and e-commerce
Sales & Marketing > Digital Marketing and e-commerceRevamping E-Commerce Experience
A digital transformation project was done for a skincare company to optimize the UX/UI of their e-commerce website. Tasks included conducting a survey of potential customers (who did not purchase from the website), data analytics for website responsiveness, decluttering the website, redesigning some pages to improve the user experience. By implementing responsive design, enhancing navigation, and reducing page load times the company halved its bounce rate from 60% to 30% and were able to improve the average session duration from 1.5 minutes to about 3 minutes. The project increased annual revenue by INR 55 lacs and an improved website ranking in Google Analytics.
-
Sales & Marketing > Marketing Effectiveness
Accelerating Catalogue Creation
A project to improve the market effectiveness was carried out at a leading ecommerce company. The project reduced the catalogue creation time for new items. Key activities included streamlining workflows, validation of item descriptions, image verifications by warehouse teams, auto spell and cost checks. The company was able to reduce the average time to produce catalogues from 12 hours to 5 hours. This resulted in productivity gains, greater vendor satisfaction and an increased revenue of INR 50000 per month from quicker item launches.
-
Digital Transformation > Automation and Robotics
Business Excellence > RPAOptimizing with RPA Automation
The logistics team of an e-commerce company encountered inefficiencies in order processing, resulting in delays and errors costing INR 18 lacs annually. Since the process was repetitive the project team explored the option of automation and RPA. Key solution implemented was Robotic Process Automation (RPA) of the process. During the project, detailed trainings were provided to the staff to ensure adherence to the revised process. RPA streamlined order entry, inventory updates, and shipment tracking, reducing processing time by 50% and errors by 70%. This led to cost savings of INR 15 lacs annually and improved customer satisfaction through faster and more accurate deliveries. Additionally, employees were redeployed to higher-value tasks, enhancing overall productivity and morale.
-
Boosting Revenue with Targeted Analysis
This project was carried out for an e-commerce company where they aimed to boost their revenue by at least 10% through targeted cross-sell and up-sell strategies. It involved detailed and tedious study of customer data, identifying their purchase patterns, and developing personalized offers. Implementation included integrating recommendations into sales channels and training sales teams. By leveraging CRM and analytics tools, the initiative enhanced customer engagement and conversion rates by 20%.