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See Benchmark in Action
Browse real-world caselets that showcase how Benchmark Six Sigma has helped organisations solve critical problems, reduce costs, boost efficiency, and drive results.
Use the filters below to explore by industry or solution area. Each caselet highlights a challenge, our approach, and the impact delivered.
🔍 Select a category to explore what’s possible for your organisation.
Caselet Filters
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Sales & Marketing > Customer Feedback and Insights
Optimizing Customer Conversions
A customer journey mapping project was done for a leading online beauty retailer to improve the conversion rate of website visitors. Key activities included identifying key customer personas, mapping their respective journeys across all touchpoints, identifying customer drop points and optimize interactions at these drop points. Successful completion of the project resulted in an annual benefit of $1.3 million USD by improving the conversion rate from 1.8% to 3.1% and by reducing the cart abandonment rate from 68% to 52%.
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Digital Transformation > BI Dashboards
Sales & Marketing > Sales and Marketing AnalyticsInteractive Analytics for Growth
A data visualization and analytics project was done in a leading edtech company to develop interactive dashboards and reporting tools using Power BI. Objectives included integrating data from multiple sources, providing real-time insights, giving a list of potential candidates for cross selling, and improving decision-making efficiency. The project reduced the manual effort spent in reporting by 80%—from about 20 hours to 4 hours per week saving the company over 800 hours annually. The project involved data integration, dashboard design and development, user training, and change management. Outcomes included a 5% boost in sales revenue due to cross selling opportunities.
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Digital Transformation > Digital Marketing and e-commerce
Sales & Marketing > Digital Marketing and e-commerceRevamping E-Commerce Experience
A digital transformation project was done for a skincare company to optimize the UX/UI of their e-commerce website. Tasks included conducting a survey of potential customers (who did not purchase from the website), data analytics for website responsiveness, decluttering the website, redesigning some pages to improve the user experience. By implementing responsive design, enhancing navigation, and reducing page load times the company halved its bounce rate from 60% to 30% and were able to improve the average session duration from 1.5 minutes to about 3 minutes. The project increased annual revenue by INR 55 lacs and an improved website ranking in Google Analytics.
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Sales & Marketing > Marketing Effectiveness
Accelerating Catalogue Creation
A project to improve the market effectiveness was carried out at a leading ecommerce company. The project reduced the catalogue creation time for new items. Key activities included streamlining workflows, validation of item descriptions, image verifications by warehouse teams, auto spell and cost checks. The company was able to reduce the average time to produce catalogues from 12 hours to 5 hours. This resulted in productivity gains, greater vendor satisfaction and an increased revenue of INR 50000 per month from quicker item launches.
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Sales & Marketing > Customer Relationship Management
Optimizing Customer Onboarding
A project was carried out in a leading NBFC to streamline the customer onboarding process. By reducing the average onboarding time from 15 to 7 days and increasing customer satisfaction from 70% to 90%, the company was able to decrease onboarding-related attrition from 12% to 5%. Key initiatives taken included process mapping, upgrades to the automated onboarding platform, standardization of procedures and staff training. Project outcomes were annual cost savings of INR 1.2 lacs, additional revenue of INR 8.4 lacs from reduced attrition and accelerated revenue recognition.
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Sales & Marketing > Sale Process Optimization
Streamlining Sales Contract Processes
A sales process optimization project aimed at reducing the contract signing time was undertaken at a leading insurance provider. By reducing the average time from 10 days to 2 days the insurance provider was able to increase the contract closure rate from 74% to 80%. Additional benefit in terms of cost savings per contract were INR 550. Key initiatives included assessing a suitable e-signature system, integrating it with existing CRM, redesigning the processes, and training the staff.
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Business Analytics > Business Analytics Foundation
Digital Transformation > Data Analytics
Sales & Marketing > Sales and Marketing AnalyticsOptimizing Sales Forecasting with Analytics
The retail arm of a clothing brand struggled with inaccurate sales forecasting, leading to overstock and stockouts costing around INR 25 lacs per quarter. The team identified a need to have a robust predictive model and hence launched an Advanced Predictive Analytics project. By leveraging machine learning models on historical sales and market data, the team improved forecast accuracy by 30%. This optimization reduced inventory costs by INR 20 lacs quarterly and increased sales by INR 10 lacs through better stock availability. Enhanced data governance practices also ensured data quality and compliance, fostering informed decision-making across departments.
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Sales & Marketing > Lead Generation and Conversion
Boosting Lead Engagement with AI Chatbots
This project deployed an AI-powered chatbot for lead engagement and lead generation at one of the leading providers of online workshops. The chatbot understood the intents and provided tailored recommendations as per the interest, background and experience of the lead. By providing relevant responses to lead inquiries, the implementation increased the enrollment rates from 9.75% to 15.3%, resulting in an additional annual revenue of INR 26 lacs. The project involved selecting and integrating a chatbot solution, designing conversation flows, and training staff to handle the exceptional queries (if any).