Log in

Consulting

See Benchmark in Action

Browse real-world caselets that showcase how Benchmark Six Sigma has helped organisations solve critical problems, reduce costs, boost efficiency, and drive results.

Use the filters below to explore by industry or solution area. Each caselet highlights a challenge, our approach, and the impact delivered.

🔍 Select a category to explore what’s possible for your organisation.

Caselet Filters

  • Sales & Marketing > Customer Feedback and Insights

    Optimizing Customer Conversions

    A customer journey mapping project was done for a leading online beauty retailer to improve the conversion rate of website visitors. Key activities included identifying key customer personas, mapping their respective journeys across all touchpoints, identifying customer drop points and optimize interactions at these drop points. Successful completion of the project resulted in an annual benefit of $1.3 million USD by improving the conversion rate from 1.8% to 3.1% and by reducing the cart abandonment rate from 68% to 52%.

    Retail > e-Commerce

  • Digital Transformation > Digital Marketing and e-commerce
    Sales & Marketing > Digital Marketing and e-commerce

    Revamping E-Commerce Experience

    A digital transformation project was done for a skincare company to optimize the UX/UI of their e-commerce website. Tasks included conducting a survey of potential customers (who did not purchase from the website), data analytics for website responsiveness, decluttering the website, redesigning some pages to improve the user experience. By implementing responsive design, enhancing navigation, and reducing page load times the company halved its bounce rate from 60% to 30% and were able to improve the average session duration from 1.5 minutes to about 3 minutes. The project increased annual revenue by INR 55 lacs and an improved website ranking in Google Analytics.

    Healthcare > Additional Healthcare
    Retail > e-Commerce

  • Sales & Marketing > Marketing Effectiveness

    Accelerating Catalogue Creation

    A project to improve the market effectiveness was carried out at a leading ecommerce company. The project reduced the catalogue creation time for new items. Key activities included streamlining workflows, validation of item descriptions, image verifications by warehouse teams, auto spell and cost checks. The company was able to reduce the average time to produce catalogues from 12 hours to 5 hours. This resulted in productivity gains, greater vendor satisfaction and an increased revenue of INR 50000 per month from quicker item launches.

    Retail > e-Commerce

  • IT/ Tech > ITSM

    Enhancing Service Desk Efficiency

    A Service Desk Performance Enhancement project was executed for an organization which operates a chain of electronic stores. The existing service desk struggled with prolonged turnaround times (TAT) for handling service requests, resulting in employee dissatisfaction and decreased productivity. To address these issues, the project team deployed an advanced ticketing system featuring automated workflows and integrated a comprehensive knowledge base to expedite issue resolution. Additionally, users were trained to provide the complete information along with screenshots regarding the issue so that faster resolution could be provided. Project also implemented performance monitoring tools to continuously track the status of the tickets. These solutions successfully reduced the average TAT by 40%, leading to increased employee satisfaction and faster resolution of IT service requests. Consequently, the IT department achieved greater operational efficiency and better supported the organization’s business objectives.

    Retail > Brick and Mortar Retail

  • Digital Transformation > Digital Customer Experience

    Enhancing Customer Support with Chatbots

    One of the organizations faced slow customer service response times and low satisfaction scores, leading to lost sales of INR 10 lacs annually. To address these issues, the project team decided to implement a customer service chatbot. The chatbot provided 24/7 support, handling common inquiries and resolving issues more quickly. It was an omni-channel bot i.e. requests via all mediums use to land on this bot. It also had a human interface for complex queries where such queries were routed to an agent. This solution reduced response times by 50% and increased resolution speed, resulting in a 20% boost in customer satisfaction. Additionally, the chatbot decreased support costs by INR 8 lacs annually by automating routine tasks. By freeing up human agents to focus on more complex problems, the project enhanced overall service efficiency and strengthened customer loyalty.

    Retail > Brick and Mortar Retail

  • Digital Transformation > Automation and Robotics
    Business Excellence > RPA

    Optimizing with RPA Automation

    The logistics team of an e-commerce company encountered inefficiencies in order processing, resulting in delays and errors costing INR 18 lacs annually. Since the process was repetitive the project team explored the option of automation and RPA. Key solution implemented was Robotic Process Automation (RPA) of the process. During the project, detailed trainings were provided to the staff to ensure adherence to the revised process. RPA streamlined order entry, inventory updates, and shipment tracking, reducing processing time by 50% and errors by 70%. This led to cost savings of INR 15 lacs annually and improved customer satisfaction through faster and more accurate deliveries. Additionally, employees were redeployed to higher-value tasks, enhancing overall productivity and morale.

    Logistics > Additional Logistics
    Retail > e-Commerce

  • Business Analytics > Business Analytics Foundation
    Digital Transformation > Data Analytics
    Sales & Marketing > Sales and Marketing Analytics

    Optimizing Sales Forecasting with Analytics

    The retail arm of a clothing brand struggled with inaccurate sales forecasting, leading to overstock and stockouts costing around INR 25 lacs per quarter. The team identified a need to have a robust predictive model and hence launched an Advanced Predictive Analytics project. By leveraging machine learning models on historical sales and market data, the team improved forecast accuracy by 30%. This optimization reduced inventory costs by INR 20 lacs quarterly and increased sales by INR 10 lacs through better stock availability. Enhanced data governance practices also ensured data quality and compliance, fostering informed decision-making across departments.

    Retail > Brick and Mortar Retail

  • Finance > Revenue Analysis

    Boosting Revenue with Targeted Analysis

    This project was carried out for an e-commerce company where they aimed to boost their revenue by at least 10% through targeted cross-sell and up-sell strategies. It involved detailed and tedious study of customer data, identifying their purchase patterns, and developing personalized offers. Implementation included integrating recommendations into sales channels and training sales teams. By leveraging CRM and analytics tools, the initiative enhanced customer engagement and conversion rates by 20%.

    Retail > e-Commerce