Interactive Analytics for Growth

A data visualization and analytics project was done in a leading edtech company to develop interactive dashboards and reporting tools using Power BI. Objectives included integrating data from multiple sources, providing real-time insights, giving a list of potential candidates for cross selling, and improving decision-making efficiency. The project reduced the manual effort spent in reporting by 80%—from about 20 hours to 4 hours per week saving the company over 800 hours annually. The project involved data integration, dashboard design and development, user training, and change management. Outcomes included a 5% boost in sales revenue due to cross selling opportunities.