Accelerating Catalogue Creation

A project to improve the market effectiveness was carried out at a leading ecommerce company. The project reduced the catalogue creation time for new items. Key activities included streamlining workflows, validation of item descriptions, image verifications by warehouse teams, auto spell and cost checks. The company was able to reduce the average time to produce catalogues from 12 hours to 5 hours. This resulted in productivity gains, greater vendor satisfaction and an increased revenue of INR 50000 per month from quicker item launches.