Realigning Product Design with QFD

A QFD project that focused on a new consumer electronics product (washing machine) that failed to meet key customer expectations (causing a 20% sales dip) was executed for a leading player in consumer durables. The team developed a comprehensive QFD matrix to translate customer needs (the WHAT’s) into design specifications (the HOW’s). By prioritizing features based on customer importance, they realigned the product design accordingly. This led to a 30% increase in customer satisfaction and a 15% boost in sales, generating an additional INR 5 lacs in revenue. The standardized QFD process ensured future products consistently met customer demands.