Designing for Customer Excellence

A DFSS Green Belt project focused on a new consumer electronics product using the QFD approach. The team developed a comprehensive QFD matrix to translate customer needs (the WHAT’s) into design specifications (the HOW’s). By prioritizing features based on customer importance, they aligned the product design accordingly. This led to a quicker TAT in the design with minimal reworks. The product launch was a success as there were orders worth INR 20 lacs received within 2 days. The standardized DFSS process ensured future products consistently met customer demands.