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See Benchmark in Action
Browse real-world caselets that showcase how Benchmark Six Sigma has helped organisations solve critical problems, reduce costs, boost efficiency, and drive results.
Use the filters below to explore by industry or solution area. Each caselet highlights a challenge, our approach, and the impact delivered.
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Sales & Marketing > Customer Feedback and Insights
Optimizing Customer Conversions
A customer journey mapping project was done for a leading online beauty retailer to improve the conversion rate of website visitors. Key activities included identifying key customer personas, mapping their respective journeys across all touchpoints, identifying customer drop points and optimize interactions at these drop points. Successful completion of the project resulted in an annual benefit of $1.3 million USD by improving the conversion rate from 1.8% to 3.1% and by reducing the cart abandonment rate from 68% to 52%.
