Transforming User Experience

A Design Thinking project was undertaken to innovate the user interface of the company’s flagship software, which users found unintuitive. The project team conducted empathy workshops to understand the need, emotions and pain points of the users. They employed rapid prototyping and iterative testing, resulting in a more user-friendly interface. Post-redesign, user satisfaction increased by 25%, and support tickets related to UI issues decreased by 40%, saving INR 2 lacs in support costs. The project fostered a user-centric design approach, driving higher engagement and adoption rates.